Storyselling and why you lose if you don’t know how!

By Published On: 4 April 20234.6 min readCategories: Publikation


¨The Journey to the Top¨

John was a young entrepreneur with a dream to start his own company. He had always been fascinated by technology and was determined to create something innovative that would change the world. But he had no idea where to start.

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One day, John heard about a tech startup accelerator program that provided mentorship, funding, and resources to help entrepreneurs turn their ideas into successful businesses. This was his chance to make his dream a reality.

John applied to the program and was thrilled to learn that he had been accepted. The news filled him with excitement and anticipation as he began to imagine all the possibilities that lay ahead. He was determined to make the most of this opportunity and create something truly amazing.

As soon as he arrived at the accelerator, John was introduced to a community of like-minded entrepreneurs who were all working towards the same goal. They were a diverse group of people from different backgrounds, with different ideas and perspectives, but they all shared a passion for innovation and a desire to make a difference. John felt an immediate sense of connection with this group, and he knew that they would be his allies on this journey.

But the road ahead was not going to be easy. The program was rigorous, with long hours, high expectations, and intense competition. John found himself struggling to keep up with the pace and demands of the program, and he began to doubt whether he had what it took to succeed. He felt a sense of stress and pressure building inside him, and he wondered if he had made a mistake by taking on this challenge.

Despite his doubts, John was determined to persevere. He drew strength from his allies, who encouraged him to keep going and offered their support whenever he needed it. He also found inspiration in the stories of successful entrepreneurs who had faced similar challenges and come out on top. Whenever he felt discouraged, he would remind himself of these stories and of the people who believed in him.

As the weeks went by, John began to see progress. He had developed a prototype for his product and had received positive feedback from his mentors and investors. He had also formed meaningful connections with his fellow entrepreneurs and had learned so much from their experiences and perspectives. He felt a sense of fulfillment and satisfaction as he realized that he was not just building a business, but also a community of like-minded individuals who shared his values and vision.

The final pitch day arrived, and John felt a sense of nervous excitement as he prepared to present his idea to the judges. He had rehearsed his pitch countless times and had received feedback from his allies, but he knew that anything could happen. The judges were experienced investors who had seen countless pitches before, and they would be looking for something truly innovative and marketable.

As John stepped onto the stage and began to deliver his pitch, he felt a rush coursing through his body. The audience was captivated by his vision, and he could see the judges nodding along and taking notes. He knew that he was onto something special, and he felt a sense of pride and satisfaction as he presented his idea to the world.

After the pitches were over, the judges deliberated, and the winners were announced. John’s heart was pounding as he waited to hear the results. He had put his heart and soul into this project, and he knew that he had given it his all. He felt a sense of camaraderie with the other entrepreneurs, who had also worked tirelessly to get to the top, but there could only be one winning pitch, and that pitch..was John’s.


If you read this story carefully, you have been exposed to a carefully designed chemical reaction sequence in your brain.

Stories can elicit a variety of neurochemical responses in the brain, including:

Dopamine: Stories that contain unexpected plot twists or moments of suspense can trigger the release of dopamine, a neurotransmitter associated with pleasure, motivation, and reward.

Oxytocin: Stories that feature characters forming strong bonds, expressing empathy, or engaging in acts of kindness can stimulate the release of oxytocin, a hormone linked to social bonding, trust, and cooperation.

Cortisol: Stories that evoke feelings of tension, conflict, or stress can increase levels of cortisol; a hormone associated with the body’s stress response.

Endorphins: Stories that contain moments of triumph or victory can trigger the release of endorphins, neurotransmitters that can produce feelings of pleasure and euphoria.

Serotonin: Stories that convey a sense of well-being or moral satisfaction can lead to an increase in serotonin, a neurotransmitter associated with mood regulation and social behavior.

The neurochemical responses to a story can vary depending on the individual and the specific content of the story. However, the ability of stories to engage our emotions and stimulate the brain can help to create lasting memories and influence our beliefs, attitudes, and behaviors.

Story selling is the art of creating precisely crafted manuscripts, that engages the audience’s right brain, imagination, subconscious mind, and their neurochemistry.

As data gets dumped, facts fade, but stories stick. This is basically how we humans learn, and as our prefrontal cortex is under huge pressure in today’s world, dry data and facts, simply does not get prioritized.

-Anders Brogaard/Coach

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En betroet rådgiver, en person, der har din ryg, en der hjælper dig til at nå de resultater, du vil skabe. Den person, med hvem du udfordrer og udforsker din mentale kapacitet til innovation og ydeevne. Alt med en afbalanceret helhedstilgang.  Ledere, der har varig succes ved, at balance er nøglen og finder det uvurderligt. Jeg kan hjælpe dig med at udvikle dig og trives personligt og professionelt. Sammen sætter vi rammerne for dine behov, forventninger og mål.

̈ Det er dig der bestiger dit eget bjerg af succes. Som din coach er jeg bjergguiden, der fra en anden position kan hjælpe dig med at få nyt perspektiv i valg af vej og navigere i de mange udfordringer, du vil støde på på rejsen til toppen¨

-Anders Brogaard

‘Anders Brogaard - Coach’